Neology | Marketing Communications

What's your message?

Your business has fascinating products, new ideas, memorable personalities and great achievements. Neology helps growing technology companies mold those individual pieces into consistent, differentiated marketing messages that compel customers to sit up and take action.

"Vision Engine 8" Launch Campaign

Client: Trinigy

After successfully working with Trinigy to hone its message, Neology designed and implemented an integrated, cost-effective marketing campaign to launch Trinigy's Vision Engine 8 at GDC 2010. The campaign, which included print ads, web ads, a tradeshow booth, PR, a video and more, substantially increased lead acquisition numbers.
"End Helmet Tyranny" Campaign

Client: Image Metrics

Image Metrics wanted to communicate the importance of its facial animation services to its game development customers. To do this, Neology created an integrated marketing campaign called “End Helmet Tyranny”, which included print ads, web ads, a tradeshow booth, a Facebook cause, a blog, a video and more.
Hydro(gen) Innovations™ Identity

Client: Hydro(gen) Innovations

Hydro(gen) Innovations has developed a filtration system specifically designed to remove the hazards found in commercial sprinkler system water. Working closely with its design partner, Neology helped define Hydro(gen)’s identity, and wrote all copy for Hydro(gen)’s brochure,
web site and video.
Qube™ 4.0 Launch Campaign

Client: PipelineFX

In 2005, Neology helped PipelineFX re-brand and launch their render farm management system, Qube 4.0. Working with design partner BlueSpark Studios, Neology planned the launch strategy, and oversaw the creation of the new Qube logo, web site, brochure, a tradeshow booth, ads for both print and online and a press release.
Citrix^® / Microsoft^® Partner Web Site

Client: Magnify360

Since 1989, two of the largest technology companies in the world - Microsoft and Citrix - have partnered to drive innovation into businesses around the globe. To highlight this vital working relationship, Citrix wanted a new partner web site called onegreatpartner.com, for which Neology designed the structure and wrote all copy.
xaitment Marketing and Copywriting

Client: xaitment GmbH

Initially, xaitment had Neology differentiate its artificial intelligence product with a new tagline and web site. Since those initial projects, Neology has written most of their English product collateral, product video scripts, web site content and press releases. Neology continues to help xaitment on copywriting, marketing and PR projects.
Emergent Copywriting

Client: Emergent Game Technologies

Neology helped game engine company Emergent Game Technologies develop and create consistent copy that flows through a number of different marketing pieces, including press releases, product flyers and manuals, web site pages, and copy for tradeshow booths.
Disney^® Game Manuals

Client: BlueSpark Studios

Neology has written copy for a handful of game manuals developed or published by Disney Interactive Studios. Titles have included Disney’s Meet the Robinsons, Power Rangers, BOLT: The Video Game, Hannah Montana The Movie game and more.
Binary Pulse Collateral

Client: Binary Pulse

Neology has worked closely with technology marketing firm Binary Pulse to write a number of brand declarations and collateral pieces for the firm’s clients. Subjects have ranged from event ticketing to staffing services to medical subrogation.
Softimage Case Studies

Client: Autodesk^® Softimage^®

Neology has worked with 3D graphics company Softimage (then part of Avid Technology) to write a number of articles and customer stories on a wide range of topics, including event descriptions, customer use cases and partner technologies.