Neology | Marketing Communications
All the benefits of a marketing department… without the overhead.
Imagine paying one freelancer’s rates, but receiving all of the benefits of a complete marketing department. That, in a nutshell, is Neology. Focused on growing technology companies, Neology helps
you cost-effectively execute on marketing projects of all sizes.
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"End Helmet Tyranny" Campaign
Client: Image Metrics
Image Metrics wanted to communicate the importance of its facial animation services to its game development customers. To do this, Neology created an integrated marketing campaign called “End Helmet Tyranny”, which included print ads, web ads, a tradeshow booth, a Facebook cause, a blog, a video and more.
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Hydro(gen) Innovations™ Identity
Client: Hydro(gen) Innovations
Hydro(gen) Innovations has developed a filtration system specifically designed to remove the hazards found in commercial sprinkler system water. Working closely with its design partner, Neology helped define Hydro(gen)’s identity, and wrote all copy for Hydro(gen)’s brochure,
web site and video. -
Qube™ 4.0 Launch Campaign
Client: PipelineFX
In 2005, Neology helped PipelineFX re-brand and launch their render farm management system, Qube 4.0. Working with design partner BlueSpark Studios, Neology planned the launch strategy, and oversaw the creation of the new Qube logo, web site, brochure, a tradeshow booth, ads for both print and online and a press release.
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Citrix® / Microsoft® Partner Web Site
Client: Magnify360
Since 1989, two of the largest technology companies in the world - Microsoft and Citrix - have partnered to drive innovation into businesses around the globe. To highlight this vital working relationship, Citrix wanted a new partner web site called onegreatpartner.com, for which Neology designed the structure and wrote all copy.
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xaitment Marketing and Copywriting
Client: xaitment GmbH
Initially, xaitment had Neology differentiate its artificial intelligence product with a new tagline and web site. Since those initial projects, Neology has written most of their English product collateral, product video scripts, web site content and press releases. Neology continues to help xaitment on copywriting, marketing and PR projects.
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Emergent Copywriting
Client: Emergent Game Technologies
Neology helped game engine company Emergent Game Technologies develop and create consistent copy that flows through a number of different marketing pieces, including press releases, product flyers and manuals, web site pages, and copy for tradeshow booths.
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Disney® Game Manuals
Client: BlueSpark Studios
Neology has written copy for a handful of game manuals developed or published by Disney Interactive Studios. Titles have included Disney’s Meet the Robinsons, Power Rangers, BOLT: The Video Game, Hannah Montana The Movie game and more.
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Binary Pulse Collateral
Client: Binary Pulse
Neology has worked closely with technology marketing firm Binary Pulse to write a number of brand declarations and collateral pieces for the firm’s clients. Subjects have ranged from event ticketing to staffing services to medical subrogation.
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Softimage Case Studies
Client: Autodesk® Softimage®
Neology has worked with 3D graphics company Softimage (then part of Avid Technology) to write a number of articles and customer stories on a wide range of topics, including event descriptions, customer use cases and partner technologies.
Creative Services
Neology also offers a wide range of as-needed creative services to deliver your message consistently across mediums:
- Graphic design
- Web design
- Booth design
- Audio production
- Video production
- SEO implementation
- And much more…
Communication Services
Founded in 2005 by Eric Schumacher, Neology delivers a combination of communication services to help your growing technology company gain more visibility:
- Marketing strategy development
- Ongoing, outsourced marketing management
- Time-sensitive campaign development and execution
- Public relations
- Trade show management
- Social media management
- Copy and content writing
- And much more…